For agencies
You're good at the thing you're good at. Then a client asks if you can wire AI into their CRM, or clean up the data behind their campaigns. Now you're quoting work you don't want to staff for.
Talk about a partnership →Worth saying first, because it's the reason most agency partnerships never get started. We don't sell marketing. We're not going to pitch your client on a website rebuild or a media plan, and we won't show up in their inbox after the project ends.
The systems work is what we want. If anything, the healthier version is you handling the marketing for businesses whose operations we've already fixed.
AI wired into the tools a client already uses. CRM rebuilds and migrations. Lead scoring and data enrichment. Software stack audits that cut what nobody opens. That's the list, and it's deliberately short.
We don't do paid media, we don't do SEO, and we're not going to tell your client their brand needs a refresh. Those are your lanes. The overlap between what we sell and what you sell is close enough to zero that a partnership doesn't need a treaty.
We quote you, you quote your client. What you add on top is your business and we don't ask. Most agencies mark up somewhere sensible and keep the margin, which is the point.
On referrals it's the reverse. We pay you, agreed before we talk to anyone, and we stay inside the scope you handed over. No creeping into adjacent work six weeks later.
You stay the point of contact unless you'd rather we join the calls. We scope against your brief, quote it, and build. Everything ships with documentation written for your team, not for us, so support doesn't turn into a permanent dependency on our availability.
If a project needs us in front of the client, we'll show up as your team or as a named partner, whichever you prefer. That's agreed before anything starts, not halfway through.
You send the brief. We come back inside a couple of days with scope, price, and the questions we'd need answered to start. If the answer is that it's outside what we do, you get that fast instead of a maybe that wastes a fortnight.
Most of what agencies bring us is one of three things. A client whose CRM is such a mess that the campaign can't be measured. A lead list that needs scoring or enrichment before the media spend stops being wasted. Or an AI request the client heard about somewhere and now expects, that nobody on the team wants to own.
None of those need us on the client call unless you want us there. The work happens, the documentation comes back in your format, and your team supports it afterward.
Will you go around us? No, and it'd be a bad trade. One subcontract that keeps coming back is worth more than one client we poached and a partner who tells people about it.
What if the client asks who built it? Answer however you've agreed with them. We're comfortable being invisible, and we're comfortable being named. What we won't do is give two different answers to two different people.
How fast can you start? Depends what's already booked. We'll tell you the real date rather than the one you want to hear, because a missed date on your client's project is your problem before it's ours.
Most of these start as a conversation at an event. This is the same conversation, earlier.
Talk about a partnership →